During my internship at Morfosis, a high-end fashion brand in Rome, I contributed to shaping and enhancing the brand’s visual and verbal identity. Now, I continue to work with Morfosis as a freelance brand consultant, focusing on brand strategy, content creation, and creative direction for shoots.

Freelance Brand Consultant at Morfosis

• Content Creation & Creative Direction: Develop video and graphic assets for the website, social media platforms, and lookbooks, maintaining the brand’s sophisticated aesthetic. Lead creative direction for photoshoots, ensuring visual consistency and alignment with the brand's identity.

• Event Planning: Design invitations for their yearly event and manage all of the event's social media publicity.

Internship at Morfosis

• Brand Identity Cleanup: Reviewed and refined the brand’s positioning, ensuring cohesive storytelling across platforms.

• Mini-Documentary Production: Produced a documentary-style campaign centered on interviews with the brand’s owner, Alessandra, to create an emotional connection with customers and deepen engagement.

Key impact

• Follower growth: After rolling out our campaign and social media strategy, the brand's Instagram grew by 30% in followers, in 3,5 months.

• Most succesfull event: Their event saw record-breaking sales performance, making it their most successful to date.